Introduction to the rise of YouTubers   YouTube lets ordinary people become global influencers. A decade ago, making a living making and distributing online movies seemed impossible. In 2024, many talented YouTubers quitting mainstream media to pursue their passion f

    Introduction to the rise of YouTubers and their impact on media   The way we consume content has changed thanks to YouTube. It used to be just a place for do-it-yourself projects and kitten videos. Today, international celebrities use it to set trends, affect public

    Introduction to Influencer Culture   Influencer culture has swept the globe in the digital age. Aspiring producers now have access to a powerful platform in YouTube, which virtually instantly makes regular people into international celebrities. Countless views and mi

    Introduction to Influencer Culture   Influencer culture has swept the globe in the digital age. Aspiring producers now have access to a powerful platform in YouTube, which virtually instantly makes regular people into international celebrities. Countless views and mi

    Introduction to Influencer Culture   Influencer culture has swept the globe in the digital age. Aspiring producers now have access to a powerful platform in YouTube, which virtually instantly makes regular people into international celebrities. Countless views and mi